Nowadays photo and video services are very popular. Services of a professional photographer or videographer are in demand when it’s necessary to catch the important life moments, to get photos for documents, advertising photos, photo editing and plenty of other situations. The modern digital and video cameras give big opportunities to users. Sometimes it results in opinion that professional services are not needed, and it is just enough to buy an expensive and high-quality camera. But this is far from the truth: experience, excellent knowledge of theory and the artistic taste are required. Only in that case the photosession or video recording will be successful. The service market presents quite a lot of offers from photographers and videographers. They can be both agencies, and freelance photographers and freelance videographers. When studying the portfolio it is important to pay attention what shooting angel is chosen by master, the depth of colors of the picture, how interesting and artistic the result is. Frankly speaking only some of them can be classified as professionals; rather often these are people who are fond of photographing and work for an additional income. Special skills are required for being a successful professional photographer. The crucial needed skill is to take an incredible photo. This means that the master should know technical possibilities of camera, understand lighting and have an eye to choose the right angle. Artistic possibilities are required for editing of photos. It means he should work perfectly with software for photo-editing. This software allows transforming color format of images from black and white, aged or sepia, to remove flaws, crop photos and so on. And a skill of no small importance is ability to work and communicate, listen to customer, to be patient and to deal with people. The quality of video editing matters as well- it should be uninterrupted, skillful, not boring, and without unnecessary elements. The same requirements apply to the photographer if he makes a photo collage from ready images.