Freelancer UAE, freelance jobs online, services marketplace, freelancers

United Arab Emirates

Strategic Account Management and Customer Marketing

My career experience centers around Strategic Account management and Customer Marketing, my last assignment being Area Manager at Pernod Ricard managing a team of Key Account Managers, Marketing Manager, Distributor Salesmen and Merchandisers. I have successfully delivered a revenue target of 5 million USD and managed a marketing budget of 10 million USD for an illustrious luxury portfolio like Royal Salute, Chivas Regal, The Glenlivet, Mumm Champagne, Martell, Absolut, Jameson and Beefeater to name a few.

My core competencies and past assignment encompasses as below:

  • P&L delivery (exluding CAPEX)
  • Go to market strategy – channel, category and brand matrix
  • Coach and mentor sales team on account level planning, contracts & partnerships, effective ulitlisation of marketing assigned A&P budgets for each account
  • Align brand marketing and trade marketing teams for brand launches, social media campaigns, HWNI networking events
  • Educate and monitor visual merchandising team to manage brand image in accordance to brand assets
  • Conduct market research and customer segmentation for a focused approach for the luxury portfolio
  • Co-create customer activation programs with high-image accounts for mutual benefit of driving revenue and sell out strategy
  • Manage route to market and timely stock management for continuous and effective business transactions
  • Liaison with Finance team for payment of A&P claims
payment by agreement

order now