My career experience centers around Strategic Account management and Customer Marketing, my last assignment being Area Manager at Pernod Ricard managing a team of Key Account Managers, Marketing Manager, Distributor Salesmen and Merchandisers. I have successfully delivered a revenue target of 5 million USD and managed a marketing budget of 10 million USD for an illustrious luxury portfolio like Royal Salute, Chivas Regal, The Glenlivet, Mumm Champagne, Martell, Absolut, Jameson and Beefeater to name a few.
My core competencies and past assignment encompasses as below:
- P&L delivery (exluding CAPEX)
- Go to market strategy – channel, category and brand matrix
- Coach and mentor sales team on account level planning, contracts & partnerships, effective ulitlisation of marketing assigned A&P budgets for each account
- Align brand marketing and trade marketing teams for brand launches, social media campaigns, HWNI networking events
- Educate and monitor visual merchandising team to manage brand image in accordance to brand assets
- Conduct market research and customer segmentation for a focused approach for the luxury portfolio
- Co-create customer activation programs with high-image accounts for mutual benefit of driving revenue and sell out strategy
- Manage route to market and timely stock management for continuous and effective business transactions
- Liaison with Finance team for payment of A&P claims
